Marketing Request

Marketing Policies

Please click on the tab below to view our marketing policies and procedures, submit an event marketing request, or download a copy of WBAI's logo

The WBAI Marketing Director and Marketing Committee are available to help you market your event.  

To initiate a marketing request for an event, fill out the corresponding marketing request form found under the event marketing request tab above (only events submitted through this form will be marketed; marketing requests sent through email alone will not be processed).  Based on the information you provide, the WBAI Marketing Director will do the following within two business days:

  1. Add your event to the WBAI website’s events calendar
  2. Add your event to the next all events email (typically sent on Wednesday or Thursday each week)
  3. Create an electronic flyer (PDF format) for you to send to your friends and colleagues with WBAI branding and graphics
  4. Schedule social media posts 

You will receive confirmation that your event has been posted on the website and added to the social media calendar within two business days from submission.  If your event has been canceled or you need to update any of the information you submitted, please email Greg Smith at gsmith[at]visualredesign.com

Below you will find the WBAI’s marketing policies.  Keep in mind that the earlier you market, the more exposure our audience will have to information about your event because it will be included in each of the weekly emails we send.  Assistance and services are provided on an as-can basis, and are contingent upon funding planning and time available – so advance planning and lead time are important. We recommend at least one to two months of lead time in advance of your event.

Email Policy

Events that are submitted on or before the end of day Thursday will be included in the all-events email the following Wednesday.  For example, if you submit your event on Monday, your event will be included in the following week’s email because the immediately following all events email has already been drafted, approved, and scheduled.

Standalone Emails

Individual event emails sent to the entire subscriber list are limited to the WBAI major events (TWLIL, Annual Dinner, Judicial Reception, and Golf Outing).  Per WBAI policy, most events will be included in an all-events email and will not be sent to the membership in a stand-alone email. This policy was enacted in response to WBAI member complaints about an excessive number of emails.  Exceptions to this policy must be approved by a WBAI board vote.

However, upon request and depending upon the availability and discretion of the WBAI Marketing Director, an individual event email may be sent to a targeted group of individuals who are likely to be interested.  This does not require a WBAI board vote. As an example, an event geared towards civil litigation may be sent to individuals who have identified their area of practice in civil litigation, or an event geared towards young lawyers may be sent to our law students and new lawyers.  A request such as this will require advance notice (at least 7 days). Requests for standalone emails must be sent to Greg Smith at gsmith[at]visualredesign.com after the marketing request form has been completed.  You must be prepared to identify the target group of the WBAI membership.

WBAI Calendar Policy

The WBAI website calendar will only include WBAI hosted or WBAI sponsored events.  Other organizations’ events may be posted on the WBAIblog and social media pages upon request.

Please allow two business days for posting on the WBAI website.  RSVPs to events will be collected through the website. We will not permit RSVPs to be sent to individual event co-chairs’ email addresses.  To receive an update on the number of registrants for your event, contact WBAI Executive Director Monique Austin at wbai@wbaillinois.org.

Social Media Policy

All WBAI events will be promoted via the official WBAI LinkedIn, Facebook, and Instagram pages with custom graphics to accommodate and maximize user engagement with the post. 

We encourage you to follow the WBAI Facebook, LinkedIn, and Instagram pages so that you see your event marketing and share it.  Sharing and liking posts ensure that your event is seen by a large audience.

After the Event

It is good practice to promote your event afterward by taking pictures and sending them immediately following the event to WBAI Communications and Marketing Officer Melissa Tannehill at melissa@tannehilllaw.com for purposes of posting on our social media pages.  

Melissa can also send a thank you email to attendees.  She can customize the thank you email by:

  • Including information about the sponsors of events;
  • Including follow-up information about the event (for example, reminding attendees of the CLE certificate procedures)
  • Including photos of the event

Please email Melissa immediately after the event to coordinate a thank you email.

Please click the button below to complete the form to request the creation of an event flyer, add your event to the WBAI Events Calendar, create an online registration form, include it in our social media calendar, and/or otherwise market your event to WBAI Membership.

Please note that all flyer requests will be created within two business days of request submission.

All events, unless otherwise requested or specified, will be promoted in the weekly events email (typically on Wed or Thurs) and via social media. Please refer to WBAI's marketing policy for specifics on when and where you can expect to see your event promoted socially.

Please click the button below to complete the form to request the creation of general marketing requests such as social media posts, graphic design requests, adding sponsored events to the WBAI Calendar, and standalone email blasts. If you are looking to set up an event and collect RSVPs please use the Event Marketing Request submission.  

Please note that all requests will be created within two business days of request submission.